» Home
» Services
» Event management accomplishments
» Marketing/
public relations
» Key

Feature Stories
Colonial Supplemental Insurance Keep L.A. Running
Frank Shorter is official starter, details about entering or volunteering
Map page | Sponsors page

Marathon Legend Frank Shorter Special Guest at Wine Tasting
Pepe Barreto, Shorter To Appear | 91-Year-Old Enters Race

Second City Bistro, the Keep L.A. Running 5K/10K Run, 5K Walk and Coastal Bike Cruise charity event, and El Segundo Kiwanis will be hosting a fundraiser saluting Olympic marathon gold medalist Frank Shorter in conjunction with the 11 th annual Keep L.A. Running. The wine tasting fundraiser will take place Saturday, July 10, from 5:30 pm to 7:30 pm at Second City Bistro in El Segundo.

The admission price will be $25, and this will include a wine tasting by Firestone Family Estate Winery and a beer tasting by Firestone Walker Brewery.

Second City Bistro, Scott Reed's restaurant located at 223 Richmond Street in Downtown El Segundo, features contemporary American Cuisine, "American Fare with Flair." Chef Nicky Hoessly will prepare a tantalizing assortment of appetizers. The food, wine tasting, and beer tasting, plus a talk by Frank Shorter, along with the opportunity to take pictures and get autographs from the marathon legend are all included in the price of admission.

The Colonial Supplemental Insurance Keep L.A. Running, 5K Walk/Run, 10K Run, and 10/20 Mile Coastal Fun Bike Cruise, will be held Sunday, July 11, in Downtown El Segundo. The Bike Cruise starts at 7:30 am, with the runs/walks at 8 am, and the Kids 1K Fun Run at 9:30 am. This event is presented by PacifiCare.

Radio Icon Pepe Barreto,
Marathoner Frank Shorter
Help Keep L.A. Running

Pepe Barreto, the icon of Spanish Radio in Southern California, and Frank Shorter,

the 1972 Olympic marathon champion who inspired America's running boom in the 1970s, have been selected as official spokespersons and honorary starters for the 11th annual Colonial Supplemental Insurance Keep L.A. Running Charity 5K and 10K Runs, 5K Walk, and 10/20 mile Coastal Bike Cruise, Sunday, July 11, in El Segundo, Calif.

Barreto and Shorter will be at the El Segundo charity race to welcome the participants and help hand out medals to the top finishers at the event that raises money for several local charities.

Barreto is one of the most respected radio personalities in Los Angeles. Earlier this year he was honored with the 2254 th star on the Hollywood Walk of Fame, and the California State Assembly proclaimed May 3 “Pepe Barreto Day”.

Barreto started his career as a disk jockey in Lima Peru at the age of 16 and continued it in the United States since 1972 as a radio personality and TV news and entertainment reporter. Barreto is on the air every afternoon from 3 to 7 p.m. on KXOL 96.3 FM (El Sol) in Los Angeles, after being with KLVE 107.5 for 18 years. He also is a community and entertainment reporter for KMEX-TV, Channel 34.

Entertaining but also profound, Barreto has gained the respect of a large audience by addressing issues important to the Latino population in Southern California. Barreto also is highly commended for his extensive charitable work. He is a volunteer father with Fathers against Cancer, an organization that helps Latino children with cancer. During the 1991 Gulf War, Barreto was a link between Latin American soldiers and their families in California, through a special radio program that was broadcast through KLVE to the Persian Gulf.

Shorter came out of nowhere to win the Olympic gold medal in the marathon at the 1972 Munich Olympics, the city he was born in 1947 as the son of an American army physician stationed in Germany after the war. Shorter was the first American in 68 years and only the second ever to win the Olympic marathon.

91-Year Old Johnny Holiday
Enters Keep L.A. Running 5K
On Sunday, July 11th

Johnny Holiday, born before the start of World War, I in 1912, is the oldest entrant ever for the Keep L.A. Running Charity 5K/10K Run, 5K Walk, and Bike Cruise, upcoming on Sunday, July 11th in Downtown El Segundo, Ca. Holiday sent his entry form with the request to receive the bib with the number matching his age, 91.

"I have always finished first in my age category," stated Holiday about his experience in runs.  “I only began running at about 50, and have completed 25 Bay to Breakers runs in San Francisco.  I recently moved to Los Angeles to chase a dream, to be discovered by Hollywood.  I want to act," commented Holiday.

Holiday as a youth suffered from ill health and at 5 nearly died in a terrible flu epidemic.  This left him with asthma throughout his life.  He could not serve in World War II because of his condition.

Toughness is what Holiday is all about.  "My mother was a seamstress, and my father sort of disappeared when I was young.  He was some type of promoter, shooting photos on the street, but I didn't know him."

Depression hit when Johnny was an adolescent. Holiday had to quit school and began working odd jobs at 15, such as an errand boy.  He ended up working as a bartender for 25 years in the Tenderloin District of San Francisco.  He left this to work the past 40 years in real estate so he could retire and still "have a comfortable live."

"Modern medicine has helped me overcome my asthma and other health problems.  I feel great.  I just left my 40 year old girlfriend in San Francisco to become an actor in Hollywood.  I have been married three times but I am now, ready, willing, and able.  I spike my Viagra with testosterone," stated Holiday.

"I still run around 35 minutes for a 5K,"  Holiday proudly exclaimed.  “I love the competition.  I still drive, enjoy computers, and have good vision.  My passion, other than running, is watching sitcoms. I would like to be in a sitcom. I will be in an upcoming episode of the TV show, Blind Date.  My dream is to be 115 and to sing the star spangled banner with Janet Jackson by my side,” stated Holiday.

"I think I have lived a long life because I enjoy being with people, I always start conversations with people...this keeps me young.  I have even done a Rap video.”

“I have been fortunate in my running to have good knees, and no arthritis," said Holiday.

“The first movie I remember starred Mary Pickford and Douglas Fairbanks.  I remember the roaring 20's not being so roaring for most people, and then the Depression.  For most people, they were just trying to stay alive during that period.”

"I look forward to the Keep L.A. Running race, and also, to being discovered by Hollywood,” stated Holiday.

The Keep L.A. Running event on July 11 begins at 7:30 a.m. with the coastal fun bike cruise.  The 5K run, 5K walk, and 10K Run will begin at 8 a.m. Olympic marathon champion Frank Shorter will be honorary starter.  El Segundo Councilman Eric Busch will be honorary host.